SaveUMate is a bold, life-saving campaign by U-Test designed to break the silence around men’s health—starting with bowel cancer. For just £2.99 (less than the price of a pint), you can buy a bowel health self-test for a mate. Once they’ve taken the test, they film themselves saying, “I just received my nomination for the U-Test SaveUMate campaign and I’m all clear,” before getting drenched in a bucket of water—and nominating the next friend. Like the Ice Bucket Challenge, but with real impact, SaveUMate gives men a reason to look out for each other and start vital conversations about their health.